

Soft, yet pleasantly chewy.
Our dough is crafted with care, drawing inspiration from Japanese and Korean baking traditions. Discover a uniquely soft texture with a gentle chew—airy, light, and perfectly balanced in every bite.
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Explore all 40+ flavors and seasonal treats.
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Warmth & comfort, by design.
Every detail is crafted to bring guests a sense of home—simple, soft, and always inviting.

PAC,Shanghai
One stop from Jingan Temple.
09:00–22:00 daily.

University Road,Shanghai
Steps from Fudan University. 10:00–22:00 daily.

4th floor,Henglung 66,Hangzhou
Center of Wulin Square
10:00–22:00 daily.

1st floor,Henglung 66,Hangzhou
Center of Wulin Square
10:00–22:00 daily.
Designed in Seoul. Born in Shanghai. Arriving in USA
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